Watching Queensland’s property market evolve has been fascinating as a seasoned buyer’s agent. With interest rates shifting, migration patterns changing and the Brisbane 2023 Olympics on the horizon, buyers need to be more discerning than ever.
Interest rates are driving fundamental market changes.
Over the years, I’ve seen how even small interest rate changes fuel market activity. In Southeast Queensland, where prices have remained stable compared to other major cities, this shift is expected to speed up growth.
Unlike Canberra, Melbourne, Sydney and other markets that have slowed, Queensland’s property market has stayed strong.
With further rate cuts expected, buyers are
acting now before prices climb even higher.
Additionally, Brisbane’s median dwelling value recently overtook Canberra’s, making it the second-highest in the country after Sydney. The city’s strong price growth, combined with infrastructure investments for the 2032 Olympics, suggests continued positive momentum for buyers and investors alike.
Population shifts tell an important story.
Queensland remains to be a top destination for internal migration, which is adding even more pressure to the housing market. According to The McGrath Report 2025, the Sunshine Coast holds the top position, with an 11.8% share of net migration from capital cities to regional areas in the year to March 2024, followed closely by the Gold Coast at 10.8%. Brisbane, as previously noted, is also experiencing strong growth.
Australians are naturally drawn to the coastline, with half the population residing within 7 kilometres of the coastline. This desire for a coastal lifestyle is evident in migration trends, with Queensland being home to seven of the ten most in-demand regional coastal suburbs.
Areas like Caloundra West, Southport and Buderim have experienced significant price growth due to this demand.
A surprising trend is rising in unit prices.
One of the most intriguing recent developments has been the acceleration of unit prices compared to houses. This trend is being driven by two distinct groups: first-home buyers and downsizers.
First-home buyers, unable to afford houses, are turning to units instead. At the same time, high-end buyers from interstate are downsizing from luxury homes into premium apartments, driving up demand. Some units are now selling for the same prices as waterfront homes, which just a few years ago would have been unheard of.
Research also suggests that units are set to outperform houses in terms of capital growth and rental returns in key areas. With increased affordability incentives, unit demand is expected to be solid.
The Olympic effect is bringing long-term opportunities.
The upcoming Brisbane 2032 Olympics is creating a new dimension of market demand. With billions in government infrastructure investment flowing into the region, we’re seeing the area’s appeal strengthen even further.
New roads, transport links and commercial developments are improving connectivity and boosting property values. The more Southeast Queensland is developed, the more demand will rise, further driving up prices in the long term.
Projects like the Cross River Rail, Brisbane Metro and the Direct Sunshine Coast Rail Line are expected to have a lasting impact on property values.
With the added convenience and accessibility these upgrades bring, Brisbane and its surrounding areas are set to become even more attractive for buyers.
Case Study Example: Securing a Property Before it Hits the Market
The Situation:
Market timing is everything. Recently, one of my clients was searching for a duplex in a prime location. Given the competition, it seemed nearly impossible to find one within budget before it was snapped up.
However, a new listing had just come onto an agent’s radar, but it hadn’t been publicly advertised yet. Fortunately, through established industry connections, I arranged a private inspection before the first open house.
The Aftermath:
After reviewing the property, we moved quickly, securing the deal before it even hit the market.
The result?
- The client avoided bidding wars and emotional overpaying.
- They secured a prime property at fair market value without unnecessary competition.
- The agent was impressed by the smooth process and told me it was rare to work with a buyer’s agent who manages everything – from negotiations to financial coordination.
Many properties are secured before they become publicly available, and having the right expertise can make all the difference. I work to ensure my clients are aware of these opportunities early, giving them the best chance to secure the right property.
This strategy remains the foundation of success in the Queensland property market.
With interest rates dropping and more buyers entering the market, competition is intensifying. Properties are selling fast – often before they even reach public listings – leaving unprepared buyers at risk of overpaying or missing out on valuable opportunities.
While the excitement of buying property is understandable, jumping in without a clear plan of action can lead to costly mistakes, such as purchasing a property with limited growth potential or overlooking hidden risks.
Pro-tip:
That’s where a Buyers Agent makes all the difference.
Unlike traditional sales agents who represent sellers, I work exclusively for buyers – securing off-market deals, negotiating better terms and ensuring every decision is backed by research, experience and market insight.
My role extends beyond finding properties; I handle the entire process, from identifying opportunities to managing talks, contracts and inspections, so you can move forward with confidence.
Stay ahead in a shifting market with expert guidance.
The Queensland property market continues to grow, shaped by changing interest rates, population growth and major infrastructure investments. While these factors create exciting opportunities, they also bring increased competition and market complexities.
Success in this environment requires not just access to properties but expert guidance in navigating the landscape. Working with an experienced buyer’s agent provides access to exclusive opportunities, guarantees well-informed decision-making and aligns property acquisition with investment goals.
If you’re considering buying in Southeast Queensland, now is the time to take a strategic approach. Partnering with a qualified buyer’s agent can help you confidently explore the market and secure the right property with clarity and confidence.
Are you considering buying or investing in the property market on the Sunshine Coast, Hervey Bay or Southeast Queensland?
If so, I’m here to help you navigate this exciting opportunity.
At Worth Property Investing, my team and I are truly passionate about helping you make investment decisions that align with your financial objectives and lifestyle aspirations.
When you’re prepared to move forward in your property journey, I invite you to reach out for a consultation. Together, we’ll explore how a buyer’s agent can provide the expertise and connections needed to secure a quality property that meets your unique needs and goals.
Please note: This article is not to be considered financial advice and is not intended as financial advice as it does not take into account your specific circumstances. For specific financial advice, speak to your financial advisor.
